Chicago, IL (PRWEB) 13 April 2012

How great brands stand to competitors? Well, the old saying goes: Keep your friends close and your enemies closer. Today tailored Unmetric Inc. for the Internet of the first social media benchmarking a company on Fortune 500 company, debuted its Unmetric result, a summary of more than 24 qualitative and quantitative indicators to measure the performance of online brand vis-? Compared to competitors.

Today Unmetric

also announced that it raised $ 3.2 million funding from Nexus Series Venture Partners led. Unmetric to use the funds to initiate the development of benchmarking platform for companies to improve their study and analyze the content of the brand strategy and key terms for the customer’s commitment can. Unmetric also be used to further expand the team round of the U.S.

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brands around the world today, the explosion of the ways the customer experience in social media to reach, said Jishnu Bhattacharjee Nexus Venture Partners. We have seen many social media monitoring and listening tools, but he made us most Unmetric is that its technology platform uniquely mine needed benchmarks for the flood of social media information from companies and practical ideas on how they act contrary to competitor’s.

By using a combination of sophisticated algorithms and processing power of the human, Unmetric to provide information and solicit the views of various sectors that were previously available, such as content strategy, commitment, growth, timing and to compare the frequency of posts and tweets on Twitter and Facebook. Brands will finally answer the basic question which we are doing good business? When it comes to their social media presence.

Unmetric result, today announced an innovative addition to Unmetric surface, and is designed as a benchmark algorithms to take the next step. Result is marketing manager and chief marketing officer a snapshot of how their brand is in addition to others in your field.

Here’s how it works:

? Unmetric result is a scientific blend of 24 quantitative and qualitative social media metrics, weighted and balanced to benchmarkable a single score.
? The number is normalized to give sign score between 0 and 100
? The best score mark in the field within a given score of 100 All other brands made in connection with this sector.
? Scores are unique to each sector, and can not be compared in different areas. Score from 80 aircraft is a different score 80 of the banking sector.
? The results will be updated monthly at the beginning of the previous month and the calculated data. Each brand is

separate score for the Facebook and Twitter profiles, and if, in addition Unmetric platform used to deliver Unmetric result marks a snapshot of the performance of competitors. Unmetric also hosted a public display, the color of the table Unmetric presented for each sector, so it is easy to see how the performance changes every month.

Unmetric result provides an intuitive, and the industry’s first social media benchmarks, said Lakshmanan Narayan, CEO and co-founder and Unmetric. If depend on companies like Pepsi and Coke, and Ford and GMC, where competition to engage their customers and drive business Unmetric result is intuitive, but a comprehensive way to measure the performance of every month.

Was launched in September 2011 since the beginning

to life, is too aggressive Unmetric win new customers by focusing on the biggest brands in the world, and calculated the well-known companies such as Nestle and Citibank customers. If the IDC projected that Social Media Analytics industry is growing by 38 percent by 2014, Unmetric provide a separate, high-demand service brands, the company prevented it blind to their social media efforts.

For more information

Unmetrics social media benchmarks can be found at: http:// http://www.unmetric.com

About Nexus Venture Partners:

Nexus Venture Partners is a leading venture capital fund that invests in early-stage and growth companies in various fields. Principals to understand large-scale capital and operating cost experience in North America, India and around the world, to address specific challenges for start-up and believe that it takes more than capital to the company, to be successful. The partner companies have to forge access to the entire team Nexus help recruiting talent, new alliances, open doors to new customers, design strategy, combining the best of breed advisors or board members.

About

Unmetric:

Unmetric Inc. in Chicago and works with customers located all over the world. Unmetric Forum was set up to Fortune 500 companies and other major global brands in key performance indicators are data available, the base from which they could compare the social media work and to answer the question, we do well?.

For more information or check out our blog

http://www.unmetric.com Unmetric http://blog.unmetric.com.

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