(Press box) 22 December 2011

The New Year is the perfect time to reflect on milestones, update the CI strategy and solve new and better ways to manage the intelligence process. Have the competitive environment is in constant motion, and to keep what we anticipate to be adapted to and respond to constantly think about the development of techniques. Digimind recommends five simple and effective solutions that you and your company a competitive advantage in 2012.

1 Social Media Monitoring

acceptance of social media engagement strategy should be the foundation for their own intelligence operations in 2012. Discussions that relate to your company’s reputation and influential talk about your brand or your product is on Twitter, Facebook and LinkedIn. If you are not paying attention, you are missing a big piece of intelligence.

2 Better use of the Visual Data

static information in the same boring format presents often loses value. Bring your data to life in an interactive visualizations, tag clouds and graphs as efficiently as possible. Starting with how you present your data analysis make it clear and colorful shapes the process of interpretation for the less than difficult task, and enjoyable activities.

3 Set Early Warning Systems

improve their response capacity through the development of early warning systems to help identify for potential threats as early as possible. Detects the slightest signal is weak, make the ’360? May be follow-up “followed by all possible sources of income (social media, newsletters, and specialized search engines). The problem in a blog, a forum, or activated on Twitter and before the spread of the news pages of the large number of readers the pick-up on the radio or television. It is important to be able to anticipate the development of rumors before they spread like wildfire.

4 Report Manager

One of the most important aspects of your role in Competitive Intelligence Manager is the collection and dissemination of reports of the organization. Make sure the information filtered by the right people at the right time is essential. For this reason, the preparation of reports used a lot of time and energy. Resolve more time for strategic analysis and less money for the construction of a heavy investment in automated tool.

5 Focus on collaboration

When it comes to competitive intelligence, can the importance of cooperation should not be overestimated. The quality of the intelligence is on close cooperation and “buy-in” from several departments (sales, marketing, finance, R & D, market research, etc.). To promote kick-start the plan in 2012 and to develop cooperation network to carry out the challenges and opportunities in the coming year.

Digimind

Digimind about Competitive Intelligence software to develop allows organizations to automate the collection, analysis and publication of important information. Digimind is essential for any organization to increase growth and reputation of the company, shall, while protecting their core business through the continuous monitoring of market trends and indicators, the customer needs and competitive situation. Digimind has an international presence to serve the needs of its customers worldwide with offices in Boston, Paris, Singapore and Rabat.

For further information please contact:

Orlaith Finnegan: +33 (0) 6 47 90 71 92

orlaith.finnegan (at) Digimind (dot) com

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Competitive · Intelligence · Manager · resolutions · years