by Brand Management Conference – Lugano

Article by Marcia Henin

Music industry covers numerous music related activities and businesses. It includes recording studios, labels, singers, musicians, live organizers and so on. Apart from this, the role of music managers is also a thing to boast of because these managers have sculpted the careers of several artists, songwriters and musicians.

Therefore, here we are going to understand the importance and role of different types of music managers. There are six types of managers and first one among is known as artist manager or the band manager.

Artist manager looks after the entire business side of the particular music band. This person sends out the demo version of the songs to different labels, print media, radio stations, and publication houses. Artist manager also invites labels and media employees to the music release of the bands.

Artist managers book the studio; explores financial possibilities for the music band, negotiates the deal and oversees other individuals such as accountants and merchandisers.

The second type of music manager in the music industry is business manager. This individual manages the earnings and expenses of the client. He or she also takes care of paying the dues to the background artists, singers and tour managers.

Third type of music manager includes road manager. Road manager looks after the logistics, when the artist is on a music tour. His or her job is to verify the arrangements fulfilling the obligations and to administer the payments.

Production Managers and Tour Managers:

Tour managers are people, who coordinate large tours. They work in collaboration with road managers and look after the details of the entire tour such as catering, hospitality, communications and marketing. At times, a single person does the job of a tour manager as well as a road manager.

Production managers manage large tours, which involves major music artists. They schedule and keep the artists upgraded about all the recent happenings in the music industry. In addition, they also coordinate the tour crew and local site crew and manage the promotion of shows.

Thus, the role of music managers in the music industry cannot be ignored, as it is because of them that these artists concentrate on their music careers freely without worrying for any management lookouts.

About the Author

Marcia Henin, Content writer for Inter-dev – Internet marketing company.

Managers · Music · Role

by JoshMcConnell

Article by Kate Tammemagi

Training new Managers is essential to the effectiveness of any organisation. It is amazing that many organisations put time, effort and money into training their staff, but leave their new Managers to find their own way in the world. It makes even less sense when you appreciate that the staff will only achieve results if they are led by a Manager who is effective in their role.

Training the New ManagerEvery new Manager achieves their promotion because of attributes they have displayed in their previous role. The role of the Manager or Team Leader is a completely different role. This is one of the most difficult issues for the new Manager, to get a full appreciation of the role of the Leader as opposed to that of the follower.

If you are exploring training for your new Managers, ensure that this aspect of the training covers the full range of headings that will help the new Manager really understand the role. The following is a checklist of headings that should be included in an effective training programme for new managers.

1. The Role of the Manager. What exactly is the Manager’s role and responsibilities regarding their Team, their colleagues, senior Management and the achievement of results and objectives? It is important that this is clearly defined for the new Manager, and that he or she understands the difference in positioning of this role versus their previous role as a member of staff.

2. Success in the Management Role. A new Manager needs to have a clear success vision, as clear as a target in a shooting range. The clearer he or she is on the end goals, the better chance they have of making a good beginning in their role. Any training for the new Manager must give them a clear focus on success.The success vision is not a figure or result. It is a Team who can achieve the results, clients who will provide the results, colleagues who will work with you to achieve the results and Management who will provide resources and encouragement. Prior to their Management role, the staff member might use any one of these factors as blocks to achieving success. However, as a Manager, removing blocks or devising work arounds is part of the role.

3. The Manager is the Owner of the role and is responsible for achieving success. The new Manager must be aware that it is their responsibility to achieve that end result. Prior to being a Manager, the person may well have taken responsibility for a lot of their role, but certain aspects were beyond their control. A Manager’s role is to remove blocks, repair broken relationships, draw down resources, inspire others, solve problems and come up with creative ways of improving. Training for new Managers must bring this point home. When the new Manager gains a full appreciation of the role from the above factors, they will then be open to working on and improving the essential skills and competencies.

4. The Competencies of the Manager. The skills of the Manager include people centred competencies, process competencies and personal management. Management training should provide a range of topics on all aspects. Some training courses will favour people management as opposed to managing metrics or time management. The new Manager needs an initial grounding in all factors, to emphasise that they must learn, develop and become competent in this aspect of their role.The aim is not that they will be competent after one training event, this is not possible. You want the new Manager to be aware that this is an area they must work on and improve. It is like providing a framework on which they will build.

Training for new Managers must include the role definition as well as the key competencies to be effective in the management role.

About the Author

Kate Tammemagi provides training for new Managers. She also designs Leadership Training Courses for all levels.

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