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financial crisis is a “double-edged sword,” the high rate of strategy to win a serious blow to foreign brands, but also in the Chinese color TV companies dealing with foreign brands in China stage counter-attack made the strategic expansion in the market to reverse the domestic market, domestic brands “of foreign powers in the weak” situation a chance. China 2009, souq.com flat panel televisions, and the brand is totally hero … … For the year 2009, and various foreign brands would like to see is the financial crisis continues. Recently announced by the Japanese brand to forecast 2008 earnings, Sony, Sharp, Panasonic, Toshiba, Hitachi spared from the financial year there will be losses. The face of economic crisis, began to foreign television manufacturers to reduce their size during the winter, through layoffs and cut production to maintain the normal operation of the institution, to ensure the vitality of the business. Significant loss of foreign brands in the great wealth to protect themselves in winter by a thin global economic recession and overseas exchange markets are expected to rise in the yen makes it difficult days of the second half of 2008 , has had Trimmed, with a view to reduce the effect of: Sharp LCD stops will close a number of plate production line, which is responsible for the production of plates on television, including Kameyama factory first six months, will be more cut 380, Sony is closing in Pittsburgh, Pennsylvania plant LCD TV, and the complete withdrawal of television production in the United States, is the largest in Japan, the world’s third largest semiconductor manufacturer Toshiba closed its plant in Kitakyushu main factory production lines and production lines for the temporary closure of a significant reduction, etc.. , To accommodate the growing inventory … … Despite the large number of external methods of brand of self-protection, but the Japanese brand by the recent release of earnings forecasts, and losses that can not be avoided Japanese brands: Hitachi estimated annual loss of ¥ 700000000000 list of losses in the first place the loss of Panasonic, and more than 300 billion yen, Toshiba will lose up to 280 billion yen, and the loss of 260 billion yen Sony, Sharp, and the loss of 43.2 billion yen. China Electronic Chamber of Commerce Renbo to the Deputy Secretary-General: foreign brand, “a great treasure”, but affect the whole body, to protect themselves only by intense cost-cutting to maintain normal operations. However, foreign brands in the world is rare layoffs in the region that includes China, may see foreign brands to focus on the Chinese market is able to provide the Chinese market as a key battleground, in 2009 expanding foreign trademark strategy more violent, success occurred in the loss. Reflected the financial crisis or re-washing sequence of the domestic market for foreign brands making sections CRT shift time points, and local brands to feature a series of large industrial and price advantage restrained the expansion of foreign brands, while flat panel TVs and overseas brand new industry uses flat panel TV back to fight in early 2008, the domestic market is flat in the front line and down to 1-2 percent in the case of grief is intense, at the beginning of 2009, and the global financial crisis, and the local market changes in a small room, and the impact of the brand is smaller, the advantages of a deep channel brand, and product quality, price and brand strategy optimized for fast counter-attacks on foreign capital, and re-form a “pillow pad” image. Team suffered from the effects of the global financial crisis and overseas brands core competitive regional market, European losses, revenue fell sharply and seriously: Experts famous tools, and China Electronic Chamber of Commerce, the Deputy Secretary-General If Renbo internal injuries, and direct impact on the strategic deployment in China, and other LCD prices from diving to counter-attack serious national brands and local brands fuses and Taiwanese panel production rate mechanism linking company, given the possibility of additional brand. “Panel Agreement” price advantage and effectively link local machine manufacturers to upgrade the team in the procurement process right to speak, and no profit upstream features of foreign brands in terms of price advantage is hard to think . In 2009, and the local television market is flat, and the general downturn in the local brands, or “foreign power over the weak” situation. Financial crisis, “a two-edged sword,” and a strategic advantage in the value of the brand from the financial crisis is a “double-edged sword,” and he has a strategy to win the high price of foreign flat panel TV brand is a serious blow, and overseas brands only through cuts, layoffs, and other from “giving up” the necessary steps to protect themselves, to maintain normal business processes . Grassroots level in long-term brand, and the financial crisis is the opportunity. Experts known furniture, and China Electronic Chamber of Commerce Renbo to the Deputy Secretary-General: the financial crisis on China TV Foundation stage strategic counter-attack, from pursuing a recovery in reverse, and the goal is to change over the past two years, “weakness of foreign powers”, and the competitive landscape.