TAG | Yahoo
Article by Lottie
It’s a well-known fact that Yahoo, like other former giants in the DOTCOM sandbox is no longer the head honcho. In the advertisement display business, Yahoo has never been number 1 since the Google Revolution took over.
Losses, losses:Carol A. Bartz, the new chief executive of Yahoo is trying to make things work. According to her:
“It is my job to make sure that as a company, we look at anything that makes sense long term for the company and creates shareholder value. So yes, everything is on the table. This is not a company that needs to be pulled apart and left for the chickens. Delivering on profitability expectations is a real achievement in this environment. “
Shareholder value is something vital to the survival of any DOTCOM company. And yet, Jerry Yang’s stint as chief executive has resulted in 3 million lost in profits, compared to a meager 6 million of profit. That’s a margin of more or less a million dollars lost.
More decline:Yahoo’s net worth decreased about 0 million and Yahoo is not gaining ground in the advertising niches. While some advertisers are experimenting with Yahoo and AOL to tap into markets not covered by Google, the situation is not encouraging. Should we blame Jerry Yang?
According to Martin Pyykkonen, a research analyst from the company Wunderlich Securities: “They didn’t bleed as much as the very bearish side feared. I don’t think this is a quick fix and the economy is going to add headwinds to that.”With massive layoffs and other such practices, Yahoo is attempting to maintain its profitable venture. However, Yahoo is not really encouraging anyone. Tough times are ahead of companies like Yahoo, and revenue is expected to fall again to about 5 or 6 percent. According to Blake Jorgensen, chief financial advisor for the company Yahoo: “There is so little visibility on the long-term forecast for advertisers. We are really being cautious for the rest of the year.”Relatively, Yahoo is still leading the pack of smaller search engines. It has a 20 percent hold on the US market, compared to only 8 percent for Microsoft.
About the Author
Lottie Carrot works in the promotional products industry for Argon Promotions, the leading company in terms of innovative business gift ideas. Lottie works closely with businesses to help market their products and services by providing information and help in the selection of suitable promotional products for their advertising campaigns.
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